The driving force behind the concept and design of all HOLDER Group brands, PANÉTUDE created meeting places and lifestyle spaces that came to symbolise the blossoming of the brands they represented.

From PAUL’s rustic style decor to the treasured LADURÉE boxes, PANÉTUDE is the creator of the visual identity of our brands.

 

The origins of its approach: to create something different to guarantee longevity. PANÉTUDE draws from the place or from its history in order to embed brand culture. The creation of a PAUL or LADURÉE shop is always on a long-term basis.

 

From 1979 onwards, there were so many new shop openings that Francis Holder decided to set up a research and design office to design a visual identity concept for each shop. This office turned into the subsidiary, PANÉTUDE.

 

Since then, it has engineered the showcasing of the brands each reflecting a style of their own and provided an element of surprise in a universe where it was not expectedThese days PANÉTUDE’s role is to create, design, equip, develop and manage premises to best fit town centres, malls, train stations, airports and motorway service locations.

 

From the simplest outlet to the classical shop or premium address – nothing is ever left to chance. PANÉTUDE is involved in all shop openings, functions as project and brand opening manager and translates the orientations of each brand within the spirit of the group. Well versed in the specificities, standards and practices of each craft, it has put its expertise to the test both in France and abroad.With a dozen employees, this small Lille company has also taken on work on other brands (Monceau Fleurs, Cyrillus, Celio…).

 

PANÉTUDE increases numbers of points of sale without making them uniform and ensures that each outlet has a new story to tell us.