A man
of Taste
Every cloud has a silver lining.
This year we have witnessed:
- An explosion in raw material prices, largely due to speculation,
of a kind never before seen in 53 years in business. None of the
experts could have foreseen these price hikes, which severely
impacted our accounts as we were unable to pass them on in our
selling prices.
- The failings of the financial world, which is our permanent source
of support and which enables us to be what we are.
More worrying still is the state of mind of the French population. Morale, the vital driving force for action, is all too lacking and purchasing power is suffering as a result.
Faced with this situation, which most companies have naturally accepted with resignation, our group has rallied and taken a fresh look at our choice of raw materials, our recipes, the problems of excess quality, workplace organisation, training and expenses.
Our teams have been wonderful, and have reacted right away to the changes that the economic climate has imposed upon us.
The results will soon follow. In the meantime, what I find absolutely fabulous is this willingness to fight back with determination, and to win through daring.
Because fortune favours the brave.
CEO
