A taste
for Imagination
As a conceptual creation and design office for the various store chains belonging to the HOLDER group, PANÉTUDE designs interiors and atmospheres which are both unique yet familiar, living symbols of the brands for which it carries out its work.
From its origins back in 1979, (with the opening of stores eventually becoming so frequent and numerous that Francis Holder decided to set up an integrated design office), PANETUDE now handles the design and conceptual work for each of these. It manages the decor for the brands, ensures that their unique characters are fully conveyed, and makes a point of surprising shoppers with a fascinating and unexpected atmosphere.
Its approach is a resolutely modern one:
creating a genuine difference to guarantee
long-term success. PANÉTUDE gets a real feel
for these locations and their history, in order to
be better able to really capture the "spirit" of
each store chain and to develop this over time.
From the attractive rustic charm of PAUL
through to the luxury showcase LADURÉE
stores, PANÉTUDE is the name behind the visual
identity of the brands which we today all know
so well. Today, PANÉTUDE operates as both a
project manager and a prime contractor. It
plans, designs, adapts, develops and manages
tailored locations in town centres, shopping
centres, railway stations, airports or motorway
service areas. From simple shop corners or
mobile trolleys to traditional shops or luxury
outlets, nothing is left to chance. PANÉTUDE
supports all new stores opened by the HOLDER
group to guarantee the company's unique
look, and ensures that the positioning of each
brand is perfectly reflected.
A recognised expert in both France and abroad, this small company employing around a dozen people is highly skilled in the specific characteristics, standards and practices of each business activity. PANÉTUDE displays great taste in producing new and unique designs, each with its own story to tell.
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