A taste
for Innovation
CHÂTEAU BLANC marks a new era for french bakery or pastry products. Viennese pastries and deli products ? An era in which modern technology is used to protect and refine the artisanal quality of yesteryear. CHÂTEAU BLANC has left its characteristic mark on its period, its products ans its markets thanks to its taste for innovation.
CHÂTEAU BLANC brings its clients all the know-how of the HOLDER group's bakery plants, with the brand skilfully and seamlessly combining the past, present and future. Its modern production resources, some of which are unique of their kind in the world, have been designed to perpetuate and revive traditional quality. Here, innovation really shows its worth. Tradition is enhanced and protected through the development of totally unique manufacturing processes. CHÂTEAU BLANC stands out from the crowd thanks to its production methods.
Its recipes for bread, Viennese and other pastries and deli products demonstrate a remarkable taste… for a remarkable taste !
CHÂTEAU BLANC's approach makes it possible to produce traditional artisanal products at modern industrial speeds without losing the quality or spirit of yesteryear. Its technological lead makes it a reference in its field. Almost a decade ahead of its markets, the chain guarantees the continued existence of ancient recipes.
Technological resources
unique of their kind
CHÂTEAU BLANC is highly experienced with all technologies in its field including: ready-to-raise bread and Viennese pastries, pre-risen Viennese pastries, pain pré-poussé hiberné, pre-bakedbread, ready-to-bake and ready-to-serve pastries.
2008,
an ambitious launch
A dedicated website (www.chateau-blanc.fr) provided an opportunity for surfers to view and download the brand's catalogue. This catalogue included the history of baking since Antiquity, the traditional skills of the baker replicated by machine, and a presentation of a selection of top of the range products.
To know...
CHÂTEAU BLANC has no fewer than three sites in northern France combining traditional artisanal methods with advanced modern resources. Its three bakery plants at Marcq-en-Baroeul, la Madeleine and arras are able to meet even the most specific requirements of the markets.
On March 29, 2008, the HOLDER group officially launched its CHÂTEAU BLANC brand in France during the Europain Show. For this major event, nothing was left to chance...
At Château Blanc, when we talk about quality we are talking about products, people, processes and the environment.
