Highlits from 2008
Ladurée
LADURÉE, "LE BAR"
In the extension to 75 Champs-Élysées, LADURÉE reveals its unique flair with a
decidedly smart bar. At the “LADURÉE Bar” food lovers can tuck into a delicious cuisine comprised of simple, quality products, offering genuine authenticity in both their simplicity and their preparation. While at the same time remaining true to its
values of refinement and taste in all their forms, LADURÉE is in the process of writing a new page in its company history.
LADURÉE IN GINZA
After London, Monaco, Geneva and Lausanne, the noble house of LADURÉE is continuing its world tour, this time arriving in Tokyo on one of Ginza's finest avenues. LADURÉE had been keen to give free range to its ambitions in Japan. It is on the second floor of the well-known Ginza branch of the Mitsukoshi department store chain that the company has opened its first tea room featuring a decidedly Marie-Antoinette feel.
LADURÉE: WHEN ART MEETS TASTE!
Each year, LADURÉE creates unique "limited edition" settings. The company's symbol, the cream puff, has undergone a technicolour transformation featuring bright, alternative colours. After the cat and the bulldog, LADURÉE is once again extending its bestiary with a tiny white "Darling mouse" medallion on the box. Finally, the fashion designer Alexis Mabille, has decorated the LADURÉE boxes with watercolour bows.
A PLACE AT THE PALACE FOR LADURÉE
LADURÉE's pastel shades have always been inspired by the incomparable style of Queen Marie-Antoinette. It is for this key reason that the company was chosen as the exclusive "pastrymaker" for Sofia Coppola's film about the Queen. In 2008, with the National Galleries of Paris' Grand Palais devoting a historical and artistic exhibition to the French queen, LADURÉE took this opportunity to share its enthusiasm for the royal favourite. And what could be better than a temporary “macaroon cart”, to delight visitors to the Grand Palais! At the end of the exhibition, LADURÉE invited all of the food loving guests to tuck into a little piece of history.
