Highlits from 2008
Château Blanc
CHÂTEAU BLANC LAUNCHES ITS BRAND
Following its sustained presence at all of Europe's main trade shows, CHÂTEAU BLANC has now launched an advertising campaign in the trade press for the food industry, thanks to which its flutes, macaroons, bread and Viennese pastries are now getting readers' mouths watering from the glossy white pages of the magazines too! To complete the roll-out of the brand, the CHÂTEAU BLANC website makes it possible for surfers to consult its online catalogue and to discover its history, its commitments and its products.
CHÂTEAU BLANC UNIQUE TECHNOLOGY
The Marcq-en-Baroeul plant alone stands head and shoulders above all other forms of technology in its sector. At CHÂTEAU BLANC, innovation is allowed to assume its full potential. Tradition is further enhanced by the development of novel new processes. It is in its choice of production methods that CHÂTEAU BLANC has really differentiated itself. After the breadmaking section, the pastrymaking area opened in 2008. The "Macaroons" line is certainly the most spectacular as this line is unique of its kind in the world. Totally automated, these demanding and seamless processes underpin the quality of the company's unique recipes.
